Precision Analytics uses data visualization, analytics and cloud software to give their clients accurate results and actionable business insights.
We were asked to create a logo that incorporates an arrow and a target, and to develop a brand identity around that concept. In doing so, we designed an abstract modern logo with arrow, data and target features complimented by a crisp blue color palette that strikes the balance between data analytics and our modern world.
Another part of the visual language are 3D renders, billboards/advertisements, apparel designs, and business essentials to aid the brand presentation and to reflect a clear vision.
